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This will only take about 3 minutes to read, and I promise you it’s worth it.
I find the gimmick-laden marketing for power cords, and the over-pricing that goes with them a little insulting. I believe in Math and Science, not marketing.
My gear is important to me. I put a lot of time, effort, and money in to it, and I think I make rational buying decisions about it. And yeah, there’s a bit of emotion thrown in there too, because at the end of the day I want to feel good about those buying decisions. I’m sure that all applies to you too, and I think it’s why you’re taking the time to read this [thanks for that, by the way].
All aspects of our gear, from the specs to the overall sound/performance, are designed, manufactured, and stated based on “ideal conditions”. To put it in real terms, if your current [no pun intended] power cord suffers from a 2%-3% voltage drop [which is typical], then your overall performance suffers as a result [a 2%-3% power loss from your amplifier[s], for example – and don’t forget to include powered subs on that list]. There is a direct correlation between voltage drop and power/performance loss – that’s not marketing, that’s Math.
A power cord has two jobs – get electrical current from an outlet to your gear [using conductors and plugs], and keep the signal as clean as possible [using insulation/shielding]. You could distill it further and simply say, despite what some companies may tell you in their marketing, a power cord conducts electricity. And when it comes to conducting electricity, there are two simple and steadfast rules:
1. Higher Gauge = Lower Voltage Drop and Lower Resistance
[better current flow - the fire hose vs. garden hose analogy]
2. More Insulation & Shielding = Less Interference
[better signal integrity]
So, with that preamble out of the way, NRG Custom Cables proudly presents to you ‘The .1’.
This carefully handmade 1.5 meter [5’ between the plugs] power cable is an 8 AWG BEAST, and it utilizes 25% more conductors, and contains 30% more insulation than typical 10 AWG cables. When compared to 12 AWG cables it’s downright unfair because it has more than TWICE the conductors, which equates to less than HALF the resistance. And when it comes to anything smaller than 12 AWG, well… I think you get the picture.
To put the conductor difference in perspective, 12 AWG would be a small pizza, 10 AWG would be a medium, and ‘The .1’ would be an EXTRA LARGE - are you hungry yet?
To ensure high conductivity, ‘The .1’ comes standard with rhodium plated plugs [platinum plugs are available as an upgrade], OFC conductors, and premium insulation inside the heavy rubber jacket, which also serves to isolate the +/- and ground from each other.
To ensure exceptional signal integrity, in addition the heavy premium insulation/shielding inside the rubber jacket, I further enhanced signal protection by wrapping a specially treated soft fiberglass sleeve outside the rubber jacket [to all but eliminate EMI/RFI], which I then wrapped with insulated shrink tube [I like to over-engineer].
Also, it is worth noting that the plug housings have been modified to comfortably accommodate the terminations [and the 3+” finished circumference of the cable], and they have been wrapped with adhesive-lined industrial heat shrink tube to provide strain relief and... wait for it... more insulation. Finally, the cable is finished off with a well made tightly braided sleeve*.
‘The .1’ gets its name from the fact that it achieves the nearly impossible - a Voltage Drop of LESS than 0.1% and a loss of fewer than 0.1 volts in its full run, which is technically 1.6 meters because I use 63” of wire for the standard build.
Those numbers are based on a full 15 Amp load at 120 volts – I don’t manipulate numbers to improve a story.
Keep in mind that a 3% voltage drop is considered “acceptable” in power cable manufacturing, so less than 0.1% is pretty much unheard of. [even the 20 Amp version is still only 0.11% on a full load]
Now for the best part – ‘The .1’ can be yours for only $88 plus shipping [5’ standard build].
I was driven to make ‘The .1’ by pride and passion, not profit.
That said, I know my pride and passion will only take me so far, and I understand the challenge[s] I face here.
I get it – I’m an unknown.
You don’t know what these cables are all about, and just as importantly [if not, more so] you don’t know what I’m all about.
I know you don’t want to get taken for a ride [there’s enough snake oil out there to drown in], and/or maybe you’re thinking there’s no way ‘The .1’ can stand up to big name cables you know and trust – at $88, how could it?
Like I said, I get it.
Allow me to share some of what my clients have said about me and about ‘The .1’ [printed with their permission], which should help you feel more comfortable:
“They are not even burnt in and they have already trumped my [*edited*, $500 power cord]… Best surprise so far in my young audiophile journey.” – J.J.
“(‘The .1’) brought my amp up an entire level… More power and openness… Impressive.” – G.P.
“Superb seller with lightning fast correspondence and shipping… Couldn't ask for better.” – L.
“I’m feeling that voodoo… Great cable at a fraction of the cost of big name cables… You’re in for a treat… Nawaz is easy to deal with and believes in his product.” – I.P.
“(‘The .1') compares favourably, perhaps even surpassing the [*edited*, $900 power cord] from [*edited*]… Dynamics, sound stage - huge without any sacrifice of detail. Bass deeper and well controlled… Highly recommended!” – G.M.
If you’re still not ready to take the leap after reading those comments and the preceding ad, let me see if I can do a little more to earn your trust and confidence.
In my first ad, I gave free shipping as an introductory offer, but at $88 I just can’t do that anymore.
However, to back up the confidence I have in my work and in this cable [put up or shut up, right?], if you are not happy with ‘The .1’, I will pay the return shipping and refund you the full price of the cable. No strings. No B.S.
So other than a few dollars to get it shipped to your door, which probably equals the cost of a return trip to your favourite store, what do you have to lose?
Regardless of what you currently own, or what’s on your wish list, rest assured that ‘The .1’ will allow your gear to give you every drop of power and performance it was designed to give you.
Thanks again for taking the time to read this... now… JUMP!
*A quick note about the braided finishing sleeve and strain relief – in previous builds of ‘The .1’, I was pulling the sleeve too tight [trying to make it as smooth as humanly possible] and making the strain relief too long, which greatly diminished its flexibility. I now leave some “breathing room” in the sleeve and I shortened the strain relief, which has dramatically improved flexibility without impacting the overall performance. Thanks for the feedback folks – keep it coming!
Sep 06, 17 12:41pm
Just so everyone is clear on the buying/selling process, here's the breakdown:
1. Let me know exactly what you want [length, plugs, quantity] and your postal code/zip code, and I'll respond with the total price including the shipping [I'll send you a screen shot of the shipping quote from canadapost.ca, complete with the taxes/duties for those of you in the U.S.].
2. If you are satisfied with my response/quote, confirm your intent to buy and give me your complete shipping information, and I'll make the cable[s] for you.
3. When the order is ready [allow 2 days], then I'll ask for payment [PayPal preferred]. That probably seems a_s backwards, but I don't like having people wait around for 2-3 days after they've paid for their order to be shipped out.
4. Once the payment is received, I'll box everything up and get it to the post office as quickly as I can [open until 9pm M-F, 6pm Saturday, and 5pm Sunday], and I'll send you the shipping confirmation and tracking number.
5. Receive your cable[s] and ENJOY!
6. Leave feedback, and/or let me know your thoughts privately if you prefer [optional].